CHAMPAIGN, Ill. (Chambana Today) — The holiday season in Champaign will sparkle brighter than ever as the 25th Annual Parade of Lights returns to Downtown on Saturday, November 29. This year’s milestone theme, Silver Bells: 25 Years of Holiday Cheer, marks a quarter-century of festive floats, marching bands, and Santa sightings—all part of a cherished community tradition.

Held on Small Business Saturday, the parade anchors a full afternoon of activities, including Visits with Santa, seasonal musical performances, and the debut of WinterFest, a new celebration on Neil Street Plaza. With over 5,000 attendees expected and more than 65 illuminated floats, the event is the largest holiday gathering in downstate Illinois.

To help make the magic happen, the Champaign Center Partnership (CCP) is offering a range of sponsorship opportunities for local businesses. From exclusive Gold tiers like the WinterFest Title Sponsor ($7,500) and Tree of Lights ($5,000), to Silver packages starting at $350, sponsors receive benefits including logo placement, social media promotion, parade mentions, and free float entry.

“This is a chance for businesses to be part of something truly special,” said Jenna Manolakes, CCP Executive Director. “Whether you’re sponsoring a horse and carriage ride or lighting up the plaza stage, your support helps bring joy to thousands.”

All questions and inquiries should be directed to Jenna Manolakes at director@champaigncenter.com or call 217-352-2400 for more details. Payments can be mailed to CCP at 301 N Neil St, Suite 400, Champaign, IL 61820.